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5 tips to manage your hotel’s video strategy

There is no doubt that video is one of the most effective and fast- growing strategies for content marketing. The percentage increase of use grew from 54% in 2011, to 70% percent in 2012.  By 2014, video is predicted to reach 90% of all web traffic as we told you


#TravelTuesday Roundup: OTA Dependency & Beach Behaviour

Another sunny #TravelTuesday! Our weekly roundup of the most interesting articles on OTAs, review sites, hospitality industry, and social media we have come across last week. OTAs: The Science of Sorting Revenue managers (mistakenly) believe that being the top (or one of the top hotels) listed on a given OTA default


Has your hotel joined the video revolution yet?

Content marketing is emerging as a top marketing trend in 2013, and it will have a big impact upon the way marketers work over the next few months and into 2014. Video is a top content marketing choice. Content does not mean merely written copy, but it includes multi-media. In


Google’s travel plans slowly becoming clear

It was just over a month ago I wrote that I was surprised to learn that Google was not keeping pace with the “big three” in travel metasearch (TripAdvisor, Expedia, and Priceline). There has been a lot of criticism regarding Google’s low traction in the travel arena. Google Hotel Finder and Google Flight Search have been