Curated online hotel reputation and social media news for hoteliers and travel marketeers: The Olery #TravelTuesday Roundup.
Like what you are reading? Follow us on Twitter for day-to-day news to improve your hotel’s online reputation and to stay informed on the developments online travel.
Meta travel search marketing is not a distribution channel
Meta search sites are still booming. The value proposition to travel consumers is undeniable: real-time availability and pricing and enabling rate shopping. On their blog Hebs Digital is answering the main question is: Why would any online travel consumer want to go to an OTA website when they can get all of the components needed for an intelligent hotel purchasing decision (hotel location, hotel information, customer reviews, and real-time availability and pricing) a meta search site?
Are smaller hotels biting the hand that feeds them?
There have been several lawsuits against OTA suggesting price fixing. Independent hoteliers are complaining about the price parity that is imposed by the OTAs. However, they also benefit from it as it means that the prices shown on their own direct website cannot be undercut. Read Peter O’Connors blog on this matter on France24.
YouTube lessons from Ibis
Every week Skift posts a roundup of travel-related video ads and Ibis continually posted new videos that we looked forward to for their quick pace, direct message, and sense of humor. Ibis’ videos have attracted more than 2,882,080 views and they added 97 videos in the past year and almost all ads are 30 seconds or shorter. Read on Skift what you can learn from them.
Deep dive into travel research activity by online and offline bookers
Google has been very busy of late with its travel research and comes with a major look at booking patterns. The data (and subsequent interpretation by Google) comes from two studies carried out last year with 5,000 consumers via GFK and a Nielsen study of 1,700 mobile users, both with UK respondents. Google has also looked at how offline bookers are behaving. Read the results on Tnooz.
Expedia CEO Is Bullish About the Future of Airbnb
Expedia partnered with HomeAway on vacation rentals. Their CEO, Dara Khosrowshahi, sees a lot of potential in Airbnb-type short-term rentals, and could envision partnering with these types of sharing-economy businesses to meet consumer demand in the future. Read more on Skift.
Have a great week ahead!
Image (cc): Webtreats