Olery joins EU research project on sentiment analysis for tourism sector

AMSTERDAM – Olery, a leading provider of reputation management software for the leisure and hospitality industry, today announced their partnership in the shared European research project OpeNER on the creation of base technologies for culturally normalized multilingual Sentiment Analysis and Named Entity Recognition.

Opener project Olery

The project

The OpeNER (Open Polarity Enhanced Named Entity Recognition) project started in July 2012 and will last for two years. Next to Olery the members include Vicomtech–IK4, VU University Amsterdam,  Synthema, University of Basque Country, and the Italian National Research Council (CNR). The project is partly funded by its project members and partly under the European Commission’s Seventh Framework Program (FP7). A fund to support innovative projects and ideas that will boost Europe’s competitiveness.

The project’s objectives

Customer reviews and ratings on the internet are of growing importance. Consumers tend to trust peer reviews rather than company marketing. Especially in the travel industry, due to its bounded domain and high level of adoption of internet technologies, there has been a tremendous growth in services in opinion mining and sentiment analysis. Olery’s Guest Experience IndexTM is a good example of such technology.


The goal of the OpeNER project is to provide enterprise and society with base technologies for Cross-lingual Named Entity Recognition and Classification and Sentiment Analysis that provide a generic multilingual sentiment lexicon with normalisation and scales of cultural differences, and an extension lexicon for the tourism sector. The initial target languages are Spanish, Dutch, German, Italian, English and French. These technologies will enable companies in the industry to focus on its products rather than the core language resources.

“This is a great opportunity for our company and a benefit to the travel industry in general,” said Wilco van Duinkerken, CTO of Olery and responsible for Olery’s contributions to the project. “We are very happy to be able to contribute to this exciting and valuable project.”

The results

The results of the project will be made available publicly over the course of the project and will be validated by stakeholders in the tourism value chain. The initial technologies will be made available to a small user group in early Q3 2013. The project aim is also to set a standard for future research on the same subject for other languages.

The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under the grant agreement nº 296451.

Project website: OpeNER

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