The French have a reputation for revolutions. Once again it’s France that revolts against the supremacy of the powerful Online Travel Agencies. Last year one of the country’s biggest players in hospitality started a petition on their website of hoteliers against OTA practices. Last month the ‘Gauls’ went to the barricades again. Rate
Happy #TravelTuesday everybody! Lots of social media news in our weekly roundup of the most compelling articles we have come across last week. Keep up-to-date on developments around OTAs, review sites, hospitality industry, and social media on our blog! How to Write a Google+ Engagement Strategy for your Hotel in No
There is no doubt that video is one of the most effective and fast- growing strategies for content marketing. The percentage increase of use grew from 54% in 2011, to 70% percent in 2012. By 2014, video is predicted to reach 90% of all web traffic as we told you
Another sunny #TravelTuesday! Our weekly roundup of the most interesting articles on OTAs, review sites, hospitality industry, and social media we have come across last week. OTAs: The Science of Sorting Revenue managers (mistakenly) believe that being the top (or one of the top hotels) listed on a given OTA default
Content marketing is emerging as a top marketing trend in 2013, and it will have a big impact upon the way marketers work over the next few months and into 2014. Video is a top content marketing choice. Content does not mean merely written copy, but it includes multi-media. In
It is #TravelTuesday! Time for our roundup of the best articles on OTAs, review sites, hospitality industry, and social media we have come across last week. Hot Topic! Are OTAs Crushing Hotels? Almost every hotel out there uses Online Travel Agents (OTA’s) for selling rooms, but are these OTA’s crushing
