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The strained marriage between Hotels and OTAs

The French have a reputation for revolutions. Once again it’s France that revolts against the supremacy of the powerful Online Travel Agencies. Last year one of the country’s biggest players in hospitality started a petition on their website of hoteliers against OTA practices. Last month the ‘Gauls’ went to the barricades again. Rate

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5 tips to manage your hotel’s video strategy

There is no doubt that video is one of the most effective and fast- growing strategies for content marketing. The percentage increase of use grew from 54% in 2011, to 70% percent in 2012.  By 2014, video is predicted to reach 90% of all web traffic as we told you

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#TravelTuesday Roundup: OTA Dependency & Beach Behaviour

Another sunny #TravelTuesday! Our weekly roundup of the most interesting articles on OTAs, review sites, hospitality industry, and social media we have come across last week. OTAs: The Science of Sorting Revenue managers (mistakenly) believe that being the top (or one of the top hotels) listed on a given OTA default

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Has your hotel joined the video revolution yet?

Content marketing is emerging as a top marketing trend in 2013, and it will have a big impact upon the way marketers work over the next few months and into 2014. Video is a top content marketing choice. Content does not mean merely written copy, but it includes multi-media. In

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