Google’s goal is to provide companies with powerful and easy tools so that shoppers will find them when they search online. Your hotel’s goal is just the same. You want the same tools working hard for you for the same result. Sometimes, however, the variety of Google products can be overwhelming and
Today’s #TravelTuesday Roundup is all about TripAdvisor’s brand new TripConnect: the platform that allows independent hotels, that have a TripAdvisor Business Listings subscription, to drive direct traffic to their website by bidding to appear alongside the bigger OTAs in their Hotel Price Comparison search. The cost-per-click auction works just like
The first #TravelTuesday Roundup on our brand new website! Sorry you had to miss our roundup for the last two weeks, but we were too busy with getting this new website live. But now we are back to business as usual with last week’s must-reads on online reviews, social media
It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number
Although we were quite attached to the office where we started the Olery adventure, the time was ripe to move from our cozy startup attic to a real grown up office. We are happy to announce that we have moved to a new headquarters. Meet the new Olery HQ! Our
Time for our #TravelTuesday Roundup! Our selection of last week’s must-reads if you are in travel and want to stay up-to-date on social media and online reputation developments. Cross-country differences in hotel guest satisfaction A new study from Cornell University addresses differences across countries. Americans provide the highest ratings; guests from
