It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number
Although we were quite attached to the office where we started the Olery adventure, the time was ripe to move from our cozy startup attic to a real grown up office. We are happy to announce that we have moved to a new headquarters. Meet the new Olery HQ! Our
Time for our #TravelTuesday Roundup! Our selection of last week’s must-reads if you are in travel and want to stay up-to-date on social media and online reputation developments. Cross-country differences in hotel guest satisfaction A new study from Cornell University addresses differences across countries. Americans provide the highest ratings; guests from
You might think that a sign of social media success is having hundreds or even thousands of followers on your various channels. You would not necessarily be right! One of the most critical factors in creating social media success, especially on Facebook, is the state of your engagement with your followers.
Back again with our selection of must-reads of the past 7 days: the Olery #TravelTuesday Roundup! Technology takeaways from the hospitality industry A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends, and how can they keep
Why would hotels use 6-second looped Vine in their marketing, when 15-second Instagram video is also available? The fact is, whichever one you choose, they each have different functions and you may use either depending upon what you want to accomplish. According to Statistic Brain, humans have an attention span of
