Have you noticed that on many hotel sites, social media is edging towards direct marketing, and is somehow losing its social characteristics? Could this be happening to you? You might wonder why you are not getting as much engagement on your channels … why your posts are not being shared as
Time for another #TravelTuesday Roundup with curated content on online hotel reviews and social media in travel. Like what you are reading? Follow us on Twitter for day-to-day updates for your hotel. Dropping price won’t overcome bad reviews SAS and The Pennsylvania State University published a new research called “Pricing in a social
Google’s goal is to provide companies with powerful and easy tools so that shoppers will find them when they search online. Your hotel’s goal is just the same. You want the same tools working hard for you for the same result. Sometimes, however, the variety of Google products can be overwhelming and
Today’s #TravelTuesday Roundup is all about TripAdvisor’s brand new TripConnect: the platform that allows independent hotels, that have a TripAdvisor Business Listings subscription, to drive direct traffic to their website by bidding to appear alongside the bigger OTAs in their Hotel Price Comparison search. The cost-per-click auction works just like
The first #TravelTuesday Roundup on our brand new website! Sorry you had to miss our roundup for the last two weeks, but we were too busy with getting this new website live. But now we are back to business as usual with last week’s must-reads on online reviews, social media
It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number
