News

Company Announcements and Industry News

Follow us on

Put the ‘social’ back in your hotel’s social media

Have you noticed that on many hotel sites, social media is edging towards direct marketing, and is somehow losing its social characteristics? Could this be happening to you? You might wonder why you are not getting as much engagement on your channels … why your posts are not being shared as

Read more...
#TravelTuesday Roundup - hotel prices

#TravelTuesday Roundup: #smeurope and interesting researches

Time for another #TravelTuesday Roundup with curated content on online hotel reviews and social media in travel. Like what you are reading? Follow us on Twitter for day-to-day updates for your hotel. Dropping price won’t overcome bad reviews SAS and The Pennsylvania State University published a new research called “Pricing in a social

Read more...

#TravelTuesday Roundup: TripAdvisor TripConnect

Today’s #TravelTuesday Roundup is all about TripAdvisor’s brand new TripConnect: the platform that allows independent hotels, that have a TripAdvisor Business Listings subscription, to drive direct traffic to their website by bidding to appear alongside the bigger OTAs in their Hotel Price Comparison search. The cost-per-click auction works just like

Read more...
Hotel visuals - doha skyline

Do your visuals make your hotel visible?

It is no longer news. Both Expedia and TripAdvisor have recently released reports stating that compelling photos and videos are beneficial to your marketing. Moreover, more is apparently better! Both reports support drastically increasing the numbers of photos and videos that you post. Expedia says if you you double the number

Read more...