You might think that a sign of social media success is having hundreds or even thousands of followers on your various channels. You would not necessarily be right! One of the most critical factors in creating social media success, especially on Facebook, is the state of your engagement with your followers.
Back again with our selection of must-reads of the past 7 days: the Olery #TravelTuesday Roundup! Technology takeaways from the hospitality industry A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends, and how can they keep
Why would hotels use 6-second looped Vine in their marketing, when 15-second Instagram video is also available? The fact is, whichever one you choose, they each have different functions and you may use either depending upon what you want to accomplish. According to Statistic Brain, humans have an attention span of
After a few #TravelTuesday Roundups with mergers and acquisitions it is clear that the world of online travel is consolidating. This week we bring you again some major acquisitions that were made and some very big stories on how your online reputation can go completely wrong. Here’s our selection of
It was hard to miss the agreement between Travelocity and Expedia last month. The Online Travel Agencies announced that Expedia will power the complete technology for its North American sites. For years in a row both OTAs have been big competitors in this market, but by signing the agreement Travelocity will be nothing more than a
One of the best ways to create engagement and buzz on your hotel’s Facebook page, and have some fun at the same time, is to run a contest (sometimes called a promotion or sweepstake). And Facebook has just made it a whole lot easier by lifting some restrictions – restrictions that
