Why would hotels use 6-second looped Vine in their marketing, when 15-second Instagram video is also available? The fact is, whichever one you choose, they each have different functions and you may use either depending upon what you want to accomplish. According to Statistic Brain, humans have an attention span of
After a few #TravelTuesday Roundups with mergers and acquisitions it is clear that the world of online travel is consolidating. This week we bring you again some major acquisitions that were made and some very big stories on how your online reputation can go completely wrong. Here’s our selection of
It was hard to miss the agreement between Travelocity and Expedia last month. The Online Travel Agencies announced that Expedia will power the complete technology for its North American sites. For years in a row both OTAs have been big competitors in this market, but by signing the agreement Travelocity will be nothing more than a
One of the best ways to create engagement and buzz on your hotel’s Facebook page, and have some fun at the same time, is to run a contest (sometimes called a promotion or sweepstake). And Facebook has just made it a whole lot easier by lifting some restrictions – restrictions that
We can see the end of summer in sight, but this doesn’t stop us from bringing you our #TravelTuesday Roundup! Check-in weekly to stay-up-to-date with our selection of must-read articles for hoteliers and everyone else who is interested in Online Reputation Management, Social Media and Online Distribution. Travelers visit 38 sites before
A lot happened last week in our wonderful world of travel. Read our #TravelTuesday Roundup: a selection of all the must-read articles on OTAs, review sites, online reputation, and social media space. Check-in weekly to stay-up-to-date! Virtual merger of Travelocity and Expedia Top headline of last week was without doubt
