After a few #TravelTuesday Roundups with mergers and acquisitions it is clear that the world of online travel is consolidating. This week we bring you again some major acquisitions that were made and some very big stories on how your online reputation can go completely wrong. Here’s our selection of last week’s must-reads:
Who buys who week 36
Some major deals were signed in the past 7 days. Tnooz reported that Skyscanner goes into hotel search with their acquisition of Fogg, a Barcelona based metasearch startup. Russian OTA Oktogo claims to be the biggest online travel resource of the country after buying review site Travel.ru. And last but not least: Groupon is also expanding its travel activities and bought last-minute hotel booking app Blink. Read more details on the respective deals in the linked articles.
A Canadian hotel is suing a former guest for $95,000 because he wrote a negative review on TripAdvisor and refused to remove the review after the hotel requested this.
In the review he expresses his frustration about a complaint about bed bugs not being taken seriously enough. Whether he is right or wrong this once more shows how important it is to care about your online reputation as this story has been picked up by all international travel media.
A business class passenger who flew British Airways ran a “promoted tweet” against the airline after the carrier apparently lost his luggage. This led to a lot of negative PR for BA: More than 75.000 people saw the tweet and no less than 14.600 interactions were made on twitter around this tweet.
In response to hotel owners’ request for a fresh start following major renovations,TripAdvisor added a review removal policy. In exchange for proof of major renovations, a hotel’s old reviews are wiped clean — a fresh start. Hotels must produce proof of structural changes including the installation of new guest rooms or bathrooms, alterations to hotel layout, or complete property overhauls. Cosmetic changes like new paint or curtains do not count.
Larry Mogelonsky posted a nice blog on the statistics behind hotel reviews.
Have a great week ahead!