Happy #TravelTuesday everybody! Lots of social media news in our weekly roundup of the most compelling articles we have come across last week. Keep up-to-date on developments around OTAs, review sites, hospitality industry, and social media weekly on our blog!
Mashable reports today that Google Maps is the most used app in the world. Facebook and YouTube are completing the top 3. Surprisingly, Google+’s mobile app is even more popular than Twitter, according to the research of GlobalWebIndex.
Tnooz had a very interesting post last week on TripAdvisor, suggesting it created a site to catch hoteliers or restaurateurs who fall for paid-review services. Hotel Oracle could be a ghost organisations in order to track down hoteliers eager to enlist the help of such organisations which will seed positive reviews about a service. Read more on Tnooz!
Don’t panic! This is Michael Hraba’s main advice in his quick & dirty social media guide. Social media is a telephone, and luxury guests *DO* use it. So instead of investing any time or labor or dollars into social spend, you simply need to exist in that space.
EyeforTravel’s Ritesh Gupta talks to two hotel groups with different business models about how they are approaching the challenge of better conversion rates for accommodation websites. It’s an ongoing process that requires clear brand positioning supported by appropriate content and technology initiatives.
The Future of Hotel Marketing – An interview with Brian Solis & Martin Soler
Here’s part 1 out of 4 of an interview WIHP hotels had with industry experts Brian Solis and Martin Soler. Part 2 can be found on YouTube. Next week will present part 3 & 4 over here.
Have a great week ahead!