The first #TravelTuesday Roundup on our brand new website! Sorry you had to miss our roundup for the last two weeks, but we were too busy with getting this new website live. But now we are back to business as usual with last week’s must-reads on online reviews, social media and online reputation management. Enjoy your reading!
Digital IQ index for hotels
L2 Think Tank, which delivers digital innovation insights from across industries, once again released their Digital IQ index for Hotels report. Best Western and Holiday Inn were the only brands that were marked as “digital genius”. Watch the video for more highlights or download the excerpt of the study.
Pinterest is the most popular trip-planning site
Pinterest has more travel pins (660 million) than TripAdvisor has reviews Skift states in an article that elaborates on the information Pinterest provides in their trademark lawsuit against Pintrips, a personal travel planning startup.
Online reviews: can accuracy be legislated?
A hotel has to set the right bar (via the tone of your website, ADR, advertising material, social media, etc.) so you are constantly exceeding guest expectations and getting stellar appraisals. This is Larry Mogelonsky’s advice in his comment on recent fines by the state of New York that were given to hotels posting fake reviews.
TripAdvisor partners with American Express
TripAdvisor’s partnership with the card company is another small step to verified reviews. AmEx Cardmembers’ reviews will be tagged as “Amex Traveller” so you they are less anonymous. It’s not obligatory though to pay for your booking with the card to write a review. Read more on this deal on TripAdvisor.com.
What travellers want from Google Hotel Finder
Tnooz published a great research on on the usage of Google Hotel Finder. The repsondents were given a basic research and booking task. Their usage was recorded and brief interviews were also conducted. Read why they conclude that if Google continues to make improvements to the user experience, and improves the quantity and quality of reviews, Hotel Finder could become a large contributor to online bookings.
Have a great week ahead!
Image (cc): Robert S. Donovan