#TravelTuesday Roundup: OTA Dependency & Beach Behaviour

Another sunny #TravelTuesday! Our weekly roundup of the most interesting articles on OTAs, review sites, hospitality industry, and social media we have come across last week.

#traveltuesday olery beach houses.

OTAs: The Science of Sorting

Revenue managers (mistakenly) believe that being the top (or one of the top hotels) listed on a given OTA default search, will positively impact their bookings and revenues. They aspire to always stay in that high position, because they believe that if their competition were to overtake their page position, they would most likely also steal their customers. In our experience working with OTAs and examining consumers booking habits, we have decided that we disagree with this very common belief among hoteliers.

Survey: How did your guests found your hotel?

A recent survey conducted by WIHP of almost 20,000 hotel guest asking them how they heard about the hotel gave some interesting insight into what’s stimulating hotel guests to book their hotel. While their influence slightly diminished, friends and family still top the list.

How to reduce OTA Dependency

The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel metasearch engines are extremely advanced and continuously evolving, making it a challenging environment for hoteliers trying to increase direct, non commissionable, web business. So what can individual properties and chain hotels do to reduce their dependency on OTAs?

As rate-parity comes under fire, hotel marketers should prepare for plan B

A number of experts in the hotel distribution field view the rate-parity issue as a contentious one and strongly suggest that hotels and third-party distribution partners should be preparing a plan B in the event rate parity is deemed price fixing.

Beach Behaviour Revealed

Indian beachgoers are most likely to spend their time on the beach making sand castles, The French approve the Speedo, Singaporean beachgoers are scared of sharks, and Germans are most likely to sunbathe nude. More funny facts about beachgoers in this infographic from Expedia.

 flip flop expedia beachgoer infographic

Have a great week ahead!

Image (cc): Fernando de Sousa

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