It’s Tuesday so here we are again with our weekly #TravelTuesday Roundup! Hand picked articles with the best news and information from the OTAs, review sites, online reputation, and social media space. Enjoy your readings.
According to Tnooz’ Evan Konwiser the days are getting darker for OTAs. Read what the impact of metasearch was and what OTA’s can do to stay relevant.
In spite of the previous article TravelClick reported that OTAs reported the largest increase in bookings last quarter compared to last year. So maybe there’s nothing to worry about?
Ehotelier’s Anne Edwards spoke to James and Tamara Lohan, a.k.a. Mr & Mrs Smith (mrandmrssmith.com) about their longevity in the industry and about what makes a hotel sexy. So, if your hotel libido is a bit low, read on.
Cornell University developed a tool that explains hospitality managers how they can evaluate the extent to which their hotel or restaurant website meets potential customers’ needs by means of usability tests. Websites must not only look appealing but also be easy to use so that potential customers can find information quickly and easily.
As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travellers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide. It works as follows:
- Create a Pin.Pack.Go board on Pinterest.
- Leave a comment on the Pin.Pack.Go pin
indicating which Four Seasons you’ll be visiting.
- The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel’s local experts will pin recommendations filled with insider knowledge and hidden gems.
- Pack and Go!
Have a great week ahead!
Image (cc): LenDog64