We can see the end of summer in sight, but this doesn’t stop us from bringing you our #TravelTuesday Roundup! Check-in weekly to stay-up-to-date with our selection of must-read articles for hoteliers and everyone else who is interested in Online Reputation Management, Social Media and Online Distribution.
A study performed by Expedia in collaboration with Compete found that travelers who visited a destination marketing organization (DMO) site, such as VisitBritain, within the 45 days prior to booking a vacation package on an online travel agency site, made 38 visits to travel sites before purchasing the vacation package.
Tnooz found out that, after last week’s big headline of the Travelocity-Expedia agreement, Booking.com also has major partnership at the European end of the industry. In other words: Booking.com’s entire hotel product line, interface and functionality has been rebranded into GoVoyages, and it is the same for Opodo and eDreams.
The Expedia and Travelocity partnership announced last week has many implications for the hotel industry. Digital Marketing Works explored the many questions about this deal on their blog.
The court ruled that The Grand Resort and Convention Center, which topped the “2011 Dirtiest Hotels” list, doesn’t rise to the level of defamation because it is obvious the list simply communicates the opinions of TripAdvisor users. “First, TripAdvisor’s use of ‘dirtiest’ amounts to rhetorical hyperbole,” the judge wrote. “Second, the general tenor of the ’2011 Dirtiest Hotels’ list undermines any impression that TripAdvisor was seriously maintaining that Grand Resort is, in fact, the dirtiest hotel in America.”
A good read on Tnooz by Alex Bainbridge. Based on an evolutionary model that covers 4 phases he describes what Google’s position in each of the phases is and his conclusion is that Google is the only leading travel company. Don’t forget to read the great comments too!
Have a great week ahead!
Image (cc): Flyingmuffyn