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pablo (7)

26 jun 2024

In the bustling world of hospitality, customer feedback is a treasure trove of insights. Among the various forms of feedback, numerical ratings stand out for their simplicity and immediate impact. Whether it's a five-star rating for a luxurious hotel stay or a score out of ten for a dining experience, these numerical indicators offer a quick snapshot of guest satisfaction. But to truly harness the potential of these ratings, a deeper analysis is necessary. Let’s explore how analyzing numerical ratings from customer reviews can transform your hospitality business and how Olery’s solutions can be a game-changer in this process.

The Basics of Numerical Ratings

Numerical ratings are ubiquitous across review platforms. From Airbnb’s simple star ratings to Booking.com’s detailed ten-point scale, guests use these numbers to express their satisfaction levels concisely. For hoteliers and restaurateurs, these ratings provide a straightforward way to gauge overall performance. However, the real value lies in the patterns and trends that emerge when these ratings are analyzed collectively over time.

Analyzing Numerical Ratings: A Step-by-Step Approach

  1. Aggregate the Data: Collect ratings from multiple sources to get a comprehensive view. Platforms like TripAdvisor, Expedia, and Yelp, among others, offer different rating systems which need to be normalized for effective analysis.
  2. Identify Trends: Look for patterns over time. Are your ratings improving or declining? Seasonal trends can reveal much about your peak and off-peak performance.
  3. Benchmark Against Competitors: Compare your ratings with those of competitors. This benchmarking helps in understanding your position in the market and identifying areas for improvement.
  4. Correlate with Other Metrics: Combine numerical ratings with other data points such as sentiment analysis and traveler composition. This holistic view can uncover deeper insights into guest experiences.

Leveraging Olery’s Solutions for Enhanced Analysis

Olery offers a suite of tools designed to make the analysis of numerical ratings not only efficient but also insightful:

1. Reputation Management Dashboard

The Olery Reputation Management Dashboard allows you to track and respond to online reviews across multiple platforms. With its robust data analytics capabilities, you can analyze historical and current ratings data, identify areas of weakness, and monitor progress over time. The dashboard also provides detailed reports, allowing you to benchmark your performance against competitors and industry standards​​.

2. Sentiment and Numerical Fusion

Olery’s Sentiment Analysis Technology, particularly the Sentiment V2 (Fusion of Data), integrates numerical ratings with sentiment scores to provide a comprehensive view of guest feedback. This fusion enables you to see not just the score but the underlying sentiments driving those scores. For instance, a numerical rating of 8 might be coupled with positive mentions of cleanliness and service, giving you actionable insights​​​​.

3. Customized Surveys

Through Olery's Survey Solution, you can create and monitor custom #surveys tailored to your specific needs. This tool allows you to gather detailed feedback directly from your guests, including numerical ratings on various aspects of their stay. The analytics feature helps you break down this data and understand specific areas that need attention​​.

The Impact on Business Decisions

By thoroughly analyzing numerical ratings, you can make informed decisions that directly impact guest satisfaction and business performance. For example, if analysis reveals consistently low ratings for room cleanliness, you can implement targeted improvements in housekeeping. Similarly, if guests frequently rate your dining options poorly, revisiting your menu or service standards can help turn those numbers around.

Conclusion

Numerical ratings are more than just numbers—they are powerful indicators of your business's health and guest satisfaction. By leveraging Olery’s advanced data analytics and sentiment analysis tools, you can transform these ratings into actionable insights. This not only enhances guest experiences but also positions your property favorably in a competitive market. Embrace the power of numerical ratings and let Olery help you unlock their full potential.

For more information on how Olery can support your business, visit Olery's official website.

Olery

Your trusted partner in Tourism Data Analysis and Hospitality Insights.

Find out more about making the best of your business with our reputation management tools at Olery www.olery.com and stay ahead of the game!

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