A tourist board is an official organization that encourages travelers to visit their city, country, or region. Their mission includes the planning and implementation of a common strategy.
A tourist board is a not for profit organisation that is usually government owned. Some of their duties may include:
Tourism boards were very much interested in the insights from Olery for the visitors to their region (nationalities, travel composition, overal rating, positive / negative sentiment topics etc) In particular in a benchmark with competing regions. For example in the case off destination x: They want to focus more on Asian travellers, and in particular not the bag packers, but the tourists that would love to have a more “high end” experience in 4-5 star hotels. Data can help gain more insights…”how do these people rate, what do they write about in comments, when traveling to 3-5 star hotels when traveling to destinations x or alternative destinations.