There’s been plenty of excitement in recent months about the expansion of B2C and B2B marketplaces – some of it justified. The rise of B2C marketplaces is well-documented with success stories like Amazon, Apple, Google Play and Spotify. For B2B the picture is less clear. A select few – like
As with any relationship, establishing and maintaining a successful partnership with a wholesale product provider in the hospitality industry requires diligence. Yet, too often, because hotel executives have so many other competing priorities, the research around finding the best wholesalers might fall through the cracks.
The Arabian Travel Market in Dubai is under way and so it is time for us to release our yearly report on the guest experience in hotels across the Middle East. This time 5.9 million reviews were analyzed, more than double the number of last year.
In time for the Arabian Travel Market in Dubai we’re releasing our yearly report on the guest experience in hotels located in countries across the Middle East. More than 2.5 million online guest reviews over the past 12 months were analyzed for this report.
Reviews have always been an integral part of any major Online Travel Agency website. While their importance used to be underestimated, the opinions and summaries of guests’ stays provide invaluable information not only for the potential future guests considering a stay at the hotel, but also for the hotel managers
A few months ago we published a thorough guide to responding to online reviews. The guide aimed to help hotel managers to address issues mentioned in the reviews, react to negative reviews and to provide basic rules of thumb. If you enjoyed reading the guide, then we have even better
