Sentiment - Background Information
Sentiment Analysis Technology has traditionally been based upon identifying positive and negative words within a written text or in the Hospitality Sector, Review. It then assigns a positive percentage to the whole review. This provides a very basic understanding of the sentiment as a whole, but fails to capture anything deeper and meaningful for the Hospitality Industry.
The next evolution was to take it a step further in identifying keywords within a Topic and provide a percentage of positivity on those keywords for that Topic. This required two separate lexicons of keywords and a more sophisticated detection technology, that is based per language. You have to map out the language structure to correctly identify the correct polarity word for the Keyword linked to the Topic. Within the Hospitality Industry, this is typically done only for English and other Languages are translated into English first. Also, it only covers Accommodations. The percentage system of scoring is also difficult if not impossible to link with numerical data. Olery Sentiment V1 was an expanded version of this with 6 Language structures mapped out instead of just English.
Olery Sentiment V2 (Fusion of Data)
Olery has taken Sentiment Analysis to the next level with V2 (Fusion of Data). Because we have gone Vertical, we are able to design a much more translatable scoring system based upon a more precise context based Lexicon (keywords) per rating. The Vertical Approach allows us to build more relatable and specific Keywords per rating. For example, Attractions Vertical, Facilities Rating, Attractions Sub-Rating, can now be extracted from the written reviews.
A variation functionality added to our Lexicons technology, allows us to navigate the often chaotic world of Online Reviews. From Typos caused by Fat Fingers or auto correct gone wrong, the variation allows us to capture these correctly to a much bigger degree than previously. An example of this is in English, the word Personal is often mis-used to mean Personnel when talking about staff in reviews. Variation allows us to link Personal to Personnel and capture the sentiment when in previous sentiment versions, this would have been missed.
Expanded Language Detection and Structures, allows us to grow our native language sentiment Analysis capabilities to currently 14 languages and expanding. Sentiment V2 (Fusion of Data) is the only Sentiment Analysis technology within the Hospitality Industry that covers this amount of languages natively.
Fusion of the Sentiment Scores and Numerical Scores is a Sentiment First. By converting the positive and negative sentiment into an industry established scoring system, we create more usable and actionable insights than ever before. Sentiment can now be extracted from Travel Composition, Nationality and much more.
A more structured approach that Sentiment V2 (Fusion of Data) has, allows for customers to play freely and easily with their own created Ratings. You build the keywords per rating and utilises our lexicon of Polarity words to extract sentiment that is related to your needs.
The Sentiment V2 (Fusion of Data) is not just an update of the current technology, it is a complete rebuild from scratch to enable the platform to run “stand alone”. We are now capable of offering Sentiment as a Service, enabling you to analyse whatever data sets you like to be analysed (eg guest communication via emails, whatsapp, chats etc).
NLP as an AI: Unleashing the Power of Language Processing
World of Sentiment Analysis at your finger tips
The Vital Role of Sentiment Analysis for Niche Food and Beverage Enterprises
Why Insights from Hospitality Data Sentiment is important
Boosting Small Destinations with Sentiment Analysis
Unlocking Success: How Sentiment Analysis Revolutionises Your Business
Survey Sentiment Analysis: Discovering Insights for Enhanced Reputation Management
Sentiment Analysis: Decoding Emotions for Hospitality Excellence
In today's interconnected world, the #hospitality industry spans across borders and cultures, catering to the diverse preferences of travellers from around the globe.
In the ever-evolving world of travel and hospitality, staying ahead of the curve is essential for businesses and #destinations alike. The key to success lies not only in providing excellent service but also in understanding how your customers perceive your offerings.
In a world where online feedback is ubiquitous, the hospitality industry stands to gain immense insight from guest experiences shared through online reviews. However, navigating through a sea of data to unearth valuable insights can be a daunting task. Enter sentiment anal…
In the dynamic world of travel and hospitality, a single event, news, or even a viral online review can shape the perceptions of potential tourists.
The digital age has seen a surge in travellers, both novices and seasoned, turning to online reviews to select their next holiday destination or decide on their hotel of choice.
The allure of uncharted territories or lesser-known destinations is a strong one for avid travellers. Yet, these hidden gems often remain undiscovered, overshadowed by bustling tourism hubs.
In today's highly competitive hospitality landscape, harnessing the power of #tourism data analysis can be the difference between mediocrity and unparalleled success.
In an industry driven by change, staying ahead of the curve is no longer just an advantage – it's a necessity. Welcome to Olery's newly launched product: Trends. A cutting-edge solution that merges sentiment analysis tourism with predictive data analytics, promis…
In today's rapidly evolving world of hospitality and tourism, being ahead of the curve is more critical than ever. Organisations looking to buy data must understand that modern tourism isn't just about booking a hotel or selecting a destination; it's about d…
In an era where data drives decision-making, the tourism sector isn't exempt. Understanding travellers' sentiments can shape the future of a destination. Introducing our latest innovation: Trends.
Data analysis has come a long way, and the hospitality industry has been one of its most notable beneficiaries.
Navigating the bustling realm of hospitality and tourism can be akin to negotiating a labyrinth. Every turn introduces new challenges and shifts in the market, especially in a post-pandemic world where sustainable travel has become a critical touchstone for many. Amid this…
In the bustling world of the tourism industry, keeping spaces clean is more than just a duty - it’s a primary determinant of customer satisfaction. At Olery, our newest product, Trends, offers unparalleled insights into how customers perceive cleanliness, arming cleaning c…
Amusement parks – places where joy, excitement, and memories are crafted. But in today's digital age, how can these hubs of entertainment truly understand their visitors and optimise the value they provide? The answer lies in tourism data analysis.
In the ever-evolving landscape of the hospitality industry, it's no longer just about offering a place to rest. With the rise of Bed & Breakfasts (B&Bs) and their unique charm, patrons are seeking a seamless fusion of homeliness and premium service. But how do…
In today's fast-paced world, where every guest's experience can make or break a café's reputation, harnessing the power of data is crucial. Introducing Trends, our state-of-the-art product designed to empower the café industry with sentiment analysis specifi…
With an ever-evolving tourism landscape, staying ahead of emerging patterns can be the difference between an average and an exceptional quarter for any boutique hotel chain. Herein lies the power of our latest offering: Trends.
In today's digital era, the lines between a holidaymaker's dream destination and their next actual trip are increasingly blurred by the vastness of online reviews and feedback. How then, does a lesser-known tourist destination position itself competitively? Intro…
In the buzzing era of data-driven tourism, understanding your audience has never been more critical. For cities around the world, the narrative of their tourism largely depends on the reputation of their hospitality enterprises. And that's where we introduce our lates…
As seasoned travellers, we've always been told that the journey matters more than the destination. But when it comes to culinary tourism, both the journey and the meal at the end play pivotal roles. Delving deep into foreign cultures, tasting their heritage through un…
With the rapid evolution of the digital landscape, the tourism industry faces an ever-evolving set of challenges and opportunities. Among these, understanding and capitalising on recurring patterns in customer sentiment can significantly impact a destination's attract…
In an ever-evolving landscape, understanding what your visitors truly want is essential. Whether it’s the adrenaline rush of an attraction, the convenience of facilities, or simply relishing a delectable meal in a restaurant, sentiments drive decisions in the tourism secto…