It is our pleasure to release our latest Olery Report about the online reputation of hotels in the Middle East.
The impact of reviews on the operational global hospitality industry has tremendously increased over the last few years. More and more destinations are beginning to realize that in order to manage the reputation of the destination they should get more grip on the performance of the hospitality industry.
Online Reputation in the Middle East
We all know that the Middle East features some of the finest hotels in the world. This report aims to give insight into what guests really think of the hotels in the Middle East based on guest reviews from online review sites – especially given the continuous growth of travel sites and online reviews in combination with the massive hotel growth in the Middle East.
Some of the key findings from this report are:
Number of reviews per hotel
The amount of reviews on review sites in the Middle East grew by 264% in 2013. In 2014, Olery estimates that every hotel in the Middle East will have an average of 155 online reviews.
The top ranked hotels
What is the highest scoring hotel in the Middle East based on average review rating? The report ranks the top 15 hotels.
The average rating per country
Although the UAE had the most reviews in the last 12 months, Cyprus is the number 1 when it comes to guest experience.
Accentuate the positive
While the performance on Cleanliness is for most of the countries one of their strong points data shows that the perception of Value (for money) can be a struggle.
You can download the full report for free right here.
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