A report on the online reputation of hotels in the Middle East: May 2013 – April 2014

olery_report_middleeastIt is our pleasure to release our latest Olery Report about the online reputation of hotels in the Middle East.

The impact of reviews on the operational global hospitality industry has tremendously increased over the last few years. More and more destinations are beginning to realize that in order to manage the reputation of the destination they should get more grip on the performance of the hospitality industry.

Online Reputation in the Middle East

We all know that the Middle East features some of the finest hotels in the world. This report aims to give insight into what guests really think of the hotels in the Middle East based on guest reviews from online review sites – especially given the continuous growth of travel sites and online reviews in combination with the massive hotel growth in the Middle East.

Some of the key findings from this report are:

Number of reviews per hotel

The amount of reviews on review sites in the Middle East grew by 264% in 2013. In 2014, Olery estimates that every hotel in the Middle East will have an average of 155 online reviews.

Average-number-of-reviews-per-hotel-year-on-year-in-the-middleeast

The top ranked hotels

What is the highest scoring hotel in the Middle East based on average review rating? The report ranks the top 15 hotels.

The average rating per country

Although the UAE had the most reviews in the last 12 months, Cyprus is the number 1 when it comes to guest experience.

Total-number-of-reviews-and-guest-experience-index-per-country

Accentuate the positive

While the performance on Cleanliness is for most of the countries one of their strong points data shows that the perception of Value (for money) can be a struggle.

Download report

You can download the full report for free right here.

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Contact

Olery will attend the Arabian Travel Market in Dubai May 5  – May 8. The ATM is the travel and tourism event for the Middle East and it will welcome tourism professionals from all over the world. We look forward to meet you there. Our CEO, Kim van den Wijngaard is in Dubai during and after the event. So meet her at ATM or schedule an appointment with her afterwards.

 

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