Time for our #TravelTuesday Roundup! Our selection of last week’s must-reads if you are in travel and want to stay up-to-date on social media and online reputation developments.
A new study from Cornell University addresses differences across countries. Americans provide the highest ratings; guests from Japan provide the lowest ratings. The study has recommendations on how to account for differences in international satisfaction scores so that hoteliers can more effectively use their benchmarking results and can train staff members to respond appropriately to international travelers’ expressions of satisfaction or dissatisfaction.
We’ve emphasized before that Google is trying to get a tighter grip on the travel vertical. Google’s release of Carousel in June clearly shows that review scores increasingly influence the visibility of hotels in Google’s organic search results. Read this Digital Marketing Works article and dive deeper into the Carousel and learn why you need a Holistic Google Optimization Approach.
“The goal is not to be good at social media. The goal is to be good at business because of social media.” Are Morch starts his post with this quote and answers this magic question: “How can we add value to the social media so that everyone involved is provided with an extraordinary experience?”
Have a great week ahead!
Image (cc): Jason A Howie