Time for another #TravelTuesday Roundup with curated content on online hotel reviews and social media in travel. Like what you are reading? Follow us on Twitter for day-to-day updates for your hotel.
Dropping price won’t overcome bad reviews
SAS and The Pennsylvania State University published a new research called “Pricing in a social world: The influence of non-price information on hotel choice.” They present some interesting findings, but the bottomline is that reviews trump price as the decisive factor in consumer choice. In fact, negative reviews will eliminate a hotel from consideration, regardless of price.
Best tweets from #smeurope
Last week Eye for returned to Amsterdam again for their annual Online Marketing, Social Media & Mobile in Travel event, or in short: #smeurope. Read some takeaway tweets from their Storify they published. Below you will also find their video infographic with some key findings of their research.
Social media impact before, during and after a hotel stay
During the WebInTravel conference in Singapore hotel chain Accor presented the results of a large study of consumers in Asia to understand more about how they use social media as part of their research and shopping for hotel stays, plus its role when they actually experience the product. Read more on Tnooz.
Hotels start fighting back against OTAs
Hotel groups are starting to fight back against the power of Online Travel Agencies (OTAs) by demanding fairer play on pricing, improving the booking systems on their own websites and introducing black-out dates. Read more on Big Hospitality.
Hotels take time to respond to online reviews
Hoteliers are spending longer responding to online reviews, says Choice Hotels Europe in their third annual “European Hotelier Pulse-check“. It found that 63% of the European hoteliers estimated they spent between 1-3 hours every week reading and responding to online reviews about their hotels.
Want to spend less time checking all these different review sources? Request a free trial of Olery Reputation, a simple dashboard to handle all the details of your hotel’s reputation online.
Have a great week ahead!
Image (cc): Images Money