Sentiment blog

In today's competitive business landscape, leveraging innovative tools and techniques to understand customer sentiment is not just advantageous—it's essential.

Travel trends for 2024 reveal a fascinating blend of cultural exploration, sustainability, and unique travel motivations, reshaping the way we think about and approach our travel plans.

As a key player in the hotel industry, tapping into the changing needs and preferences of guests is paramount. What if there was a way to spot even the most subtle of trends? A trend that, while not immediately obvious, has been consistent over time?

In an ever-evolving landscape, understanding what your visitors truly want is essential. Whether it’s the adrenaline rush of an attraction, the convenience of facilities, or simply relishing a delectable meal in a restaurant, sentiments drive decisions in the tourism secto…

With the rapid evolution of the digital landscape, the tourism industry faces an ever-evolving set of challenges and opportunities. Among these, understanding and capitalising on recurring patterns in customer sentiment can significantly impact a destination's attract…

As seasoned travellers, we've always been told that the journey matters more than the destination. But when it comes to culinary tourism, both the journey and the meal at the end play pivotal roles. Delving deep into foreign cultures, tasting their heritage through un…

In the buzzing era of data-driven tourism, understanding your audience has never been more critical. For cities around the world, the narrative of their tourism largely depends on the reputation of their hospitality enterprises. And that's where we introduce our lates…

In today's digital era, the lines between a holidaymaker's dream destination and their next actual trip are increasingly blurred by the vastness of online reviews and feedback. How then, does a lesser-known tourist destination position itself competitively? Intro…

With an ever-evolving tourism landscape, staying ahead of emerging patterns can be the difference between an average and an exceptional quarter for any boutique hotel chain. Herein lies the power of our latest offering: Trends.